Awam Pakistan

ASSOCIATION OF WOMEN FOR AWARENESS AND MOTIVATION

Strengthening Electoral and Legislative Processes (SELP) – Women’s NICs Campaign – Awam Pakistan

Strengthening Electoral and Legislative Processes (SELP) – Women’s NICs Campaign

AWAM’s SELP campaign in 2020 targeted voter empowerment in Toba Tek Singh, focusing specifically on unregistered women.

The project sought to bridge the male-female voter registration gap by helping women obtain Computerized National Identity Cards (NICs)—a critical step toward full civic participation. Through partnerships with NADRA, ECP, district administration, and local influencers, the campaign created grassroots mobilization and awareness.

Despite COVID-19 disruptions, the AWAM team identified 8,020 unregistered women and successfully facilitated 32000 of them in obtaining NICs. Project teams conducted extensive community engagement through 198 meetings, 25 corner sessions, and 381 door-to-door visits across the sub-districts of Gojra, Pir Mahal, Kamalia, and Toba Tek Singh. Religious leaders and political representatives were engaged to endorse the campaign and encourage community participation.

In total, the campaign engaged 556 community members through public meetings, 394 political leaders, and 69 religious scholars. AWAM built alliances with seven government departments, expanding their influence and collaboration on gender-inclusive electoral processes. Public forums were held to elevate awareness and collect feedback from diverse stakeholders.

The success of this project lies in its inclusive methodology, community ownership, and local stakeholder involvement. It not only empowered women with legal identity but also strengthened democratic participation. The campaign’s legacy continues through improved coordination with institutions like NADRA and ECP, paving the way for continued work on women’s political inclusion and rights-based advocacy.